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for you and your budget

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Who are we?

Ideal First Car is a service built for 17-25-year-olds by 17-25-year olds. We are here to help you get on the road and grab your first piece of adult freedom; and hopefully for a better price. My name is George, I founded this company whilst in college with the aim of preventing my peers from buying poor quality, overpriced, sometimes unsafe cars and the same is true to this day. We are bringing fresh, exciting, ideas and services to better service you and your unique requirements! So, enough about us, let’s find out more about you!

Our goal is simple, to become the number one platform for first time drivers and car buyers, providing assistance in every area you will face.

Car Sourcing

Every new driver needs something to drive. We help you get the best car possible that meets your needs and your budget. You tell us what you want, and we do our best to find it. Soon though, we will be rolling out new services that will help you even further, so watch this space.


The centre of most first car buying decisions is how much you’re going to have to spend on insurance. We at Ideal can currently advise on insurance policies and ways of minimising the costs however an insurance policy is very dependent on the circumstances of the policy holder. But don’t worry, we’re working on that too.


Cars break down from time to time, that’s a given. Although we are here to minimise that possibility as much as possible, no one can guarantee the quality of every used car on the market. But, our industry knowledge will help you come to a well-informed decision. Don’t worry though, we are creating an innovative solution for this already.

How we Work


Download the App and tell us what you’re looking for

Answer 10 questions about your Ideal First Car, select your equipment, colour preferences and search radius so we know what to look for. Then, we’ll run those requirements against our database and bring up any cars that match your submitted criteria.


View your results then pick and choose the ones you like

Take a look at the cars we have on our system in greater detail and pick which ones you’re interested in. All the raw information we have on that particular vehicle is displayed in an easy-to-read format and the images of that vehicle can we viewed just by swiping your finger.


Contact the sellers of the cars you’re interested in purchasing

Once you’ve decided on the cars that you want to enquire on, simply click on the ‘Contact Dealer’ button, select how you wish to be contacted and we’ll forward that information on to the seller within 24 hrs.

Ideal Fist Car iPhone

The Team

George Howell
Founder & CEO

At 19 yrs old, George isn’t your average entrepreneur. Born in Devon, he grew up in a rural village, around a rural community and attended rural schools. After helping a friend with their first car purchase, the concept for Ideal First Car was born. George is an avid car fanatic so it’s hardly a surprise he’d end up in this sort of profession. He’s hard working, determined and committed to building this company to benefit as many people as possible.

John Wheal
John Wheal

John is our technology mastermind. He's been building websites since the age of 15 and started his own business at the age of 18. He holds a degree in MEng Computer Engineering from the University of Portsmouth. John loves solving complex technical challenges and has experience working with tech startups and also in the safety critical aviation industry. In 2017, John was awarded the prestigious IET Technician of the year award.

Find your Ideal First Car

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